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SEARCH ENGINE SECRETS
Courtesy of our I.T Department
To improve
your Web Site’s position in the different search engines you must understand
the basic criteria that search engines use to index and retrieve documents.
The best
thing of all it is FREE, you do not have to pay for a banner ads that you see on
top the search engines and most people pay attention to the results of the
search. Banner ads have been around for some time now and studies show that most
people surfing the web just tune them out or ignore the banner ads and search
the results pages. Banner ads have an average click through rate of 1 to 3%.
Good search
engine positions are both FREE and effective and with just a few good positions
in a few search engines will often generate more profits for you than spending
thousand of dollars in banner ads. If you have your site near the top of a
keyword search on a search engine, it will get more hits than banner ads.
Some of the
major "spider" search engines (i.e., search engines like Google,
Yahoo, AltaVista, Excite, Lycos and WebCrawler) catalog how many links there are
going to your website. The more links there are, the more important your website
is perceived to be and the higher the placement of your site will be in search
engine results. Thus, submitting your URL and site information to thousands of
search engines, directories and FFA links pages is strategic because thousands
of links back to your site will be created.
Meta Tags are
HTML tags used to control your site description in the search engines that
support them. They will help improve your search engine placement or position.
Search engines that are supported by Meta tags are Google, Yahoo, AltaVista,
Excite, HotBot, Lycos, Northern Light and WebCrawler. Although they will improve
your position in the search engines, they will not guarantee that your web site
appears first. A Meta tag basically tells the search engine spider when visiting
your site how you want your site described and indexed.
A complete
set of META tags is shown here (note that all META tags appear within the
<HEAD> of the document).
<HEAD>
<META name="keywords" content="Your keywords here">
<META name="description" content="Your description
here">
<TITLE>Your title here</TITLE>
<META name="title" content="Your title here">
<META name="author" content="Your name here">
<META name="robots" content="ALL">
<META name="revisit after" content="15 days">
</HEAD>
TITLE
This is the content that will determine the title of your site as read in a
search engine. It is helpful to include your company name and a major keyword in
this section. If your Web page lacks a Title Tag, some search engine results
will display the phrase "No Title" in the first line of your listing.
That can limit your search engine traffic.
DESCRIPTION
The description tag should include a well-written description of your page that
includes your keywords. This is the information the search engines will display
and how your prospects will find your web site. You want it to grab the
attention of the web surfer, so he clicks on your site and not your competitors.
If your Web page lacks a Meta Description Tag, some search engines will display
the first few words on the page as your listing description. That might not be
your most compelling copy for driving visitors to your site.
The keyword tag tells the search engine which keywords you wish to be listed
under. Make sure you concentrate on your most powerful keywords, that web
surfers would put in to find your site.
Tips:
Keep your META keywords to 1000 characters or less
Using
keywords in different languages can be helpful
If you submit
multiple pages that contain the same content they will not be added. You may
submit more than one URL from your web site as long as the URL’s are distinct
WebPages.
Your web
sites popularity plays an important role in this search engine. Try and solicit
links from other web sites to increase your page’s popularity. Thus,
submitting your URL and site information to thousands of Search Engines,
Directories and FFA links pages is strategic because thousands of links back to
your site will be created.
Include a
link on every page of your web site to the home page. Web surfers are entering
your site at various pages and you should make the navigation simple for them.
Make it so they can navigate the whole web site and not just one page that they
surfed in on. The more time that they spend at your web site they will become
familiar with the products or service’s which you are offering and maybe
become a customer of yours.
Most search
engines skip common words for the Internet. These are also called "stop
words" that are very common words such as a, and, the, that, of, it, too,
web, home page, index, etc. Search engines skip "stop words" to speed
up your search and save disk space. When designing your web site try and leave
out stop words. If you don’t when the spider indexes your site the stop words
could affect how your site is indexed and maybe lower your position in the
search engines. Also if you have the first word in your title being
"the" or one of the other stop words this will once again affect how
your site is indexed in the search engine.
Please don't
use Comments Tags! Most search engines no longer support them. In the past, many
people abused this tag to commit "keyword stuffing". Keyword stuffing
is a form of Spam. If you "spam" the search engine, you will probably
be penalized. The search engine may refuse to index your site, or it may index
it with a very poor position for your anticipated keyword phrases. Again, study
the rules available at the particular search engine's site to avoid doing
anything that could be considered "spamdexing"; after all, you would
like to earn your high rank as opposed to getting it by unethically
"stacking the deck" in your favor. You don't like it when people spam
you (i.e., sending unsolicited bulk commercial e-mail), so why would you want to
"spam the search engines"?
Avoid using
complicated Javascripts for your navigation. Simple HTML links are best because
search engine spiders cannot follow javascript-based links. The rest of the
pages on your site will not be indexed if the spider is not able to navigate to
the individual pages.
Don't submit
your URL address multiple times during the day. Also don't submit hundreds of
URLs from the same website. A much better technique is to create a site map with
all your links on one page. Link to the site map from your home page so that the
search engine spider can find all your pages easily.
Getting
Multiple Listing on the Same Search Engine
There is an easy way to get multiple listings with the same search engines. The
trick to this is to change the title of your page every month or so. This tricks
the search engine robots into thinking that it is a whole new page. I have also
seen sites that leave out the www when submitting their site.
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Company, All Rights Reserved.
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